Applying mascara doesnt have to be as tricky as it may seem, so here are a few tips to help you make the most of those beautiful lashes.
Make-up does go off, all products have an expiration period and you should be aware of this if you are keen to keep a healthy make-up bag, for more information on this, read about it here.
The average expiration period for mascara is 3 months, this is because the tube of the mascara acts as a breeding ground for bacteria. You see we all have very tiny bacteria on our lashes and as you use your mascara it takes off some of this bacteria and distributes it into your mascara tube. Now although this sounds gross, it is purely natural and nothing to worry about. But the build up of bacteria in the mascara tube is exactly why you shouldn't keep your mascara for too long. In addition to this, don't pump the mascara wand into the tube as this brings air into the tube and allows the bacteria to grow faster.
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Now enough of the technicalities, this tip is to help you apply mascara. When starting a new mascara you may find the wand holds a lot of excess product, to remove this simply scrape the wand across the opening of the tube as this allows the mascara to be kept for later applications and not wasted.
Once you have the right amount of product on the wand, you should rest the brush at the base of your lashes, it is best to start with your top lashes as these will need the most product on them. Personally I find it easiest to have my eyes half open and looking down slightly as this will allow you to apply the product with minimal risk of it transferring onto your eyelid. Once you have positioned the mascara brush at the base of your lashes, gently wiggle the brush from side to side in a zig-zag motion moving away from your eye so you are applying the product to the full length of the lashes. Once you have done this once, move along the lash line and start again. Repeat this action until your lashes are completely coated in mascara, you may like to apply more than one coat depending on the look you are going for.
If you find your lashes are looking a bit clumpy, try using a clean mascara wand to comb through the lashes to separate as required.
I hope this is helpful and that you enjoy reading my tips as much as I enjoy writing them!